AI as a tool for your integrated marketing
Purpose
Held Event: An evening with AI and Marketing at Dokk1, Aarhus
Date: Thursday, February 15, 19:00 - 21:00
This inspiring evening at Dokk1 was dedicated to exploring the potential of artificial intelligence in digital marketing. Our goal was to equip small businesses and the self-employed with the knowledge and tools to leverage AI in their marketing strategies, even with limited budgets.
Highlights from the evening:
- Insights into Marketing: We began by delving into the essence of both traditional and holistic/integrated marketing, to provide a solid understanding framework for the evening's further content.
- Understanding AI: An in-depth presentation on what artificial intelligence is and how it works laid the foundation for the evening's focus.
- AI in Practice: The highlight was a series of inspiring cases and concrete examples of how AI can transform digital marketing strategies. We demonstrated the role of AI in identifying potential, understanding audiences, generating content, and optimizing SEO.
- Myth Resolution and Value Creation: We addressed common misconceptions about AI and provided practical advice on how to create value with tools like ChatGPT.
Participation and Feedback: The event was open to anyone interested, and we were thrilled to see a wide crowd of attendees, from small business owners to curious individuals, all wanting to learn how AI technology can enhance their marketing efforts. The feedback was overwhelmingly positive, confirming the need for additional training and resources in this growing field.
Final words: The evening was not only an opportunity for learning and inspiration, but also an affirmation that AI in marketing is within reach for companies of all sizes, opening new doors for innovation and efficiency. We look forward to continuing the dialogue and supporting entrepreneurs on their journey towards harnessing the full potential of AI.
Read more about our courses in AI here.
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